How Can MySpace Help In Your Music Promotion Efforts?
February 19, 2007 by Jo Minor
Ok first of all, remember that MySpace will not make you a multi-platinum selling rockstar. Also keep in mind that MySpace is just ONE of the methods you can use to promote your music.
First, the history lesson.
MySpace was started by 2 guys, Tom Anderson and Chris DeWolfe in 2003. Tom Anderson was in a rock band called Swank, but like most independent bands it was freking difficult for them to get anywhere. A few years later he met Chris, who was the vice president of a software company he was working for, and thus started MySpace.
This thing with MySpace is that unlike other friendship or “social networking” sites like Friendster (boring), it was meant right from the start as a place where bands can connect with their fans, and find new fans.
That’s why MySpace has 2 different profiles:
- Band profiles - you get to list your MP3s, events and more
- Member profiles - the basic profile
Here’s an important feature, quote from the MySpace Music Marketing Handbook:
What makes MySpace so different and interesting is that the site gives users a lot of free features and freedom to design and use their pages as they see fit - thing that were not available on may of the social networking sites. Musical artists can offer streams or downloads of four songs, list all of their upcoming gigs, post photos and videos, publish a blog, list sales links for their CDs and merchandise… all right from their MySpace profile.
MySpace has about 100 million registered users, so getting your music to people suddenly isn’t all that hard anymore. I think that music for generations have been marketed mainly from word-of-mouth advertising. If you liked a CD, you’ll tell your friend about it.
The difference is that when using MySpace, word-of-mouth advertising is only a mouse click away. What you need to do is to connect to your existing fans and friends on MySpace, and then slowly network you way to you friends’ group of friends as well.
Basically, the more fans and friends you have in your MySpace profile, the more exposure you music is gonna get.
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