MySpace Music Marketing Case Study
February 11, 2007 by Jo Minor
Until last Friday, I was still the lead guitarist for a band called Superbar.
But I quit.
I was a founding member of the band, but after three years of having very slow progress, and the fact that I feel I know better than all the band members about how to make money as a musician, I decided to leave the band. When people stop listening to you, it’s best that you let them do what they want to do, and go separate ways.
But I’m staying on as their “Online Marketing Manager”, a post that I created for myself. Online marketing is something I know very well, heck I do it for a full time living. So I’d rather put all my energy into something from which I can feel some amount of closure and satisfaction.
It also holds a better career prospect for me.
My loyalty as an online music marketer is not to Superbar. I see it as a client-customer relationship, but I will be using them as a case study since I need something to build on, and test to see if I really know what I’m talking about.
I’ll be using the MySpace Marketing Handbook as my initial guide, and I’ll be exploring more in-depth strategies as I try to take Superbar’s existing band profile from mediocrisity to the highest level of success they can hope for, based on their music.
If you have a band, and you want some feedback or to be included in my cases studies, please feel free to contact me.
As for my own music career, I think it’s time to get a music re-education and find other stuff to explore. The past three years have almost completely killed my drive and creativity as a musician.
Out with the old, in with the new.
[Update 22 Feb 07: After a round of talks with my band, I decided to give it abother try]
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