Diddy Sees More $$$ In Ciroc
October 29, 2007 by Jo Minor · Leave a Comment
Notorious name changer, Diddy (formerly known as P Diddy, Puff Daddy and Sean ?Puffy? Combs) is set to bag about US $100 million in an endorsement deal with alcohol maker Diageo PLC to promote the company?s Ciroc vodka.
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He will take home 50 percent of the profits from his labors, which, depending on how the brand fares under his sponsorship, could be considerable.
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In addition to his fragrance and fashion lines, P Diddy is also the CEO of Bad Boy Entertainment Worldwide. I think the dude finally realises that he totally sucks at music.
