U2: Surprise Gig

November 25, 2007 by Jo Minor · Leave a Comment 


U2,the legendary rock band, gave about 200 of their fans a treat they’ll never forget - a surprise gig at a small venue in London. Even though only Bono and The Edge performed the songs, they were kept company by fellow band member Adam Clayton.

Bono and The Edge performed Stay, Desire, Angel of Harlem and Wave of Sorrow. The acoustic set was for charity.

Best-Of or Worst-Of Albums?

November 8, 2007 by Jo Minor · Leave a Comment 

As we all know by now, best-of albums are marketing gimmicks by record companies to milk more money from the cash cows - music fans like you and me. Sadly, some bands know this and irresponsibly keep churning out best-of albums. I mean, come on?how many great songs does one band have?

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Sure, bands like U2 and Aerosmith have their share of larger-than-life tunes, but think about it: U2 has released ?The Best of 1980-1990? in 1998, and followed up with ?The Best of 1990-2000? in 2002. In 2006 they released ?U218 Singles?. Aerosmith released ?Devil?s Got A New Disguise: The Very Best of Aerosmith? last year - their 8th compilation album in their 27-year career. Are these releases necessary? Any true fan of these bands would already have all the songs in the collection!

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Some best-of albums, however, create magic.

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The Eagles? ?Their Greatest Hits (1971-1975) became the best selling album of all time in the United States. The same success goes to Bob Marley?s ?Legend?, which is a bona fide sensation. At one point, it spend 106 straight weeks atop the Nielsen SoundScan catalogue chart - a tremendous feat by any measure.

Owning The Copyrights to Your Music - Case Study of U2

February 16, 2007 by Jo Minor · Leave a Comment 

Every musician’s dream is to have control of all aspects of their music, including full copyrights on their songs.

But in reality, only a few bands manage to do this. Most bands either:

  • Do not educate themselves about the music business and therefore get the weaker end of the deal, eating the scraps after the labels and publishing companies have had their share
  • Simple do not last long enough, or become successful enough, to demand more from their music contracts

It doesn’t come as much suprise then, that my case study on owing copyrights is based on a band that has outlasted most other bands and achieved a scale of success people like me only dream of: U2

U2 - Music Marketing Masters

These are selected quotes taken from a Bloomberg Exclusive on Bono, and it really give you an idea of how much the world’s biggest band (arguably) know about the business side of their music, and how they set themselves up to mastering the music business.

“They’d have little scraps of paper with questions for me about the music business. Just basic things, like `What does copyright mean?’ or `How do records get into shops?’ or `Who decides what records get played on the radio?’ and `What do record contracts mean?” - Jackie Hayden

In 1984, as U2’s contract with Island was about to expire, the band gained ownership of the copyright of all of its songs as the price for signing a new contract with the label.

“Like most people, our early deals were strongly stacked in favor of the record company and the publishing company,” McGuinness says. “We were able to improve those deals over time because we were successful.”

Owning the copyright to the songs, all of which were written by the band, means U2 receives all of the royalty income whenever one of its songs is played.

The deal sets U2 apart from most rock and pop bands, including the Beatles, whose sound recordings are owned by EMI Group Plc. “U2’s copyright deal was what everybody in rock music wanted, and it was unusual for a newish young band to do it so early in their career,” Garfield says.

The key, however, is to be successful. Once you’ve achieved any level of success, you bring more authority to the bargaining table, and you have more influence on what you can and cannot do.

Don’t forget that U2 have been in the music business for 30 odd years now. This didn’t happen by being a one-hit-wonder.

Still, it’s not impossible to have this “ideal scenario” as the long-term goal of your band. You may want to check out The Guerilla Music Handbook for more information on surviving in the music business. You may also want to create a new account at the Music Insiders Club.